The Court concludes that plaintiffs have sufficiently alleged that defendants sports drink labeling is misleading and deceptive to a reasonable consumer, Judge Illston wrote in her ruling. So, it should come as no surprise that the competition among sports drinks, beverages created to rehydrate and restore lost electrolytes through sweating, is fierce. Plain old bottled water is sharing more shelf space these days with flavored and fortified drinks. She credits the electrolytes, coconut water, and extra calories for the extra boost in milk production. I thought they were a healthy alternative to other sports drinks & diet sodas. A judge has decided to allow a BodyArmor SuperDrink class action lawsuit regarding the sports drinks labeling to proceed despite the companys best efforts. While she considers whether to file a lawsuit, she said one thing is certain -- her days of drinking coconut water are over. I purchase the Strawberry Banana for myself as well as for my grandmother because I thought that they were healthy. I am currently in the hospital afterc2 weeks of drinking this product. Restore, replenish, and hydrate after rigorous workouts and work days with BODYARMOR Sports Drink Variety Pack. This drink is rich in potassium, vitamin B3, B5, B6 and B12. Add me please, I just started buying these this year!!! What there not to love? 2023 CNBC LLC. Then I kept dropping things and my legs were going weak. I am really sick and bought these because I thought it would be healthy. Does anyone know if these are safe during pregnancy? Hopefully the few sips have not done any harm. The label says low calorie and is misleading. Very disappointed. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BODYARMOR as a premium sports beverage above its own Powerade brand. And it taste absolutely delicious. I had no idea that it had so much sugar. Add me please!!! Although it has slightly more sugar (18g) than Gatorade (14g), this provides more readily available energy after a workout. I bought and used Body Armor Sports drink because they sponsored the Western Southern Tennis Tournament and used by the athletes thinking it would be good for me too. Says 35 calories for the whole bottle 33g carbs is 132 calories! I feel deceived. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() ).getTime() ); Please note: Top Class Actions is not a settlement No Sugar Added. status of any class action settlement claim. Zinc, 35%. Coca-Cola has completed its acquisition of sports drink brand BodyArmor. Vitamin C, 50%. Yes I thought it was real fruit juice so was buying them all the Ive been totally deceived and I was buying them by the cases I have spent alot of money for them and look they were lying about the ingredients..I would like compensation and my money back for them, looks like i am not going to be buying this anymore. Im tired of everyone claiming healthy and it not being. Can I be added as well? Didnt realize all sugar, I purchased 36 of these drink for my great grandson a few months ago when he (age 13) came to visit me and work out in my gymnasium. I buy these thinking they are good for me. I drink these, I thought it was a Super Drink like a Powerhouse Protein drink now to find out its just Super sugary pisses me off and now I see where the sugar came from. It is very good ice cold. Basically, BodyArmor SuperDrink promises to be an upgraded version of Gatorade or Powerade. First of all, I wish to apologize to all of my loyal readers for sticking with a story that hasn't seen an update for more than ten months, and that I do not deserve you all. Adults need only consume sports drinks during heavy and extended exercise that lasts for more than an hour. Body Armor containsvItamin A,C,andE; all of which are potent antioxidants. Although it has slightly more sugar (18g) than Gatorade(14g), this provides more readily available energy after a workout. Please add me. Thats a lot of sugar! So what does this mean exactly? According to Coke, the sports drink brand's retail sales this year are expected to be more than $1.4 billion, up about 50% this year. BodyArmor also has electrolytes and vitamins like A and C. Because of these claims, you might wonder if BodyArmor drinks are safe. ", To be fair, the challenge around this language came from its competitor, Gatorade. The judge said she was not persuaded by defendants arguments based on the First Amendment and said neither argument was sufficient to toss the class action lawsuit out. [1] Products launched under brand include: Sports, Lyte Sports, Edge Sports, and SportWater. INGREDIENTS Here is the ingredient list: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte), Ascorbic Acid (Vitamin C), Gum Arabic, Magnesium Oxide (Electrolyte), Natural Orange Mango Flavor with Other Natural Flavors, Calcium D-Pantothenate (Vitamin B5), Niacinamide (Vitamin B3), Powerade, which Coke also owns, is the No. For the best experience on our site, be sure to turn on Javascript in your browser. insulin is produced by the pancreas which lowers blood sugar which then causes the body to release more glucose into the blood stream which in turn causes the body to produce more insulin. Data is a real-time snapshot *Data is delayed at least 15 minutes. I purchased the BodyArmor SuperDrinkfor me to drink after my work outs and after I donate plasma. EWG set out to find which tap water contaminants pose the greatest risks for children in America today. I had NO idea that amount of sugar was contained in that product. BODYARMOR is an American sports drink brand fully owned by The Coca-Cola Company. BodyArmor is the No. So, this is nothing special. It contains a lower sodium content (20mg) than other sports drinks and is packed with a variety of vitamins. It is packed with electrolytes, coconut water, and vitamins and is low in sodium and high in potassium. The thought that I was contributing to a possible diabetic situation is horrifying. BODYARMOR is the premium, better-for-you sports drink providing Superior Hydration for todayu001as athlete. I would drink this instead of soft drinks because it appears to be a healthier option and I regularly purchase 1-2 cases per week via Amazon and Walmart. Wherever there's sports, it seems like big business pops up around it, competing for their share of the market. Please add me as my family who races have been drinking these both on and off the race track for years now. 3:20-cv-00633, in the U.S. District Court for the Northern District of California. I have bought every sugar free version and they all are great. Please add me. Ugh now I know part of my struggle with losing the last few pounds. Please add me to the list. lather, rinse and repeat until . I was constantly spitting up phlegm and one night feel and hit my head on the door jamb. I thought they were a better choice of electrolytes as I have epilepsy and blood sugar issues. Ugh now I know part of my struggle with losing the last pounds n energy. CORE RULEBOOK. Corporate Owned. It contains a lower sodium content (20mg) than other sports drinks and is packed with a variety of vitamins. It might raise an eyebrow or two, but there are rumors that Bodyarmor might aid in promoting an increase in breast milk production. I drink these daily because thought were healthy.will not be anymore. I reached out to Body Armor and plan to send it for testing on my own. July 13, 2015. Yes, body armor sport drinks are very misleading. I would like to be added to the class action as well. Low Calorie. And only 20 calories. Add me to the list. Please add me! This drink is crap and deserves to be pulled from being made. Water utilities are required to tell customers about testing for contaminants and whether they found any unsafe levels of chemicals or germs in the water. Im very disappointed. I was always thirsty after drinking this beverage, became borderline diabetic. U.S. District Judge Susan Illston ruled Sept. 5 that BodyArmor LLC must face the claims made against it by a group of dissatisfied customers after the plaintiffs bulked up their original class action lawsuit and strengthened their case. [2] The purchase by Coca-Cola made them the second largest shareholder. I too assumed Body Armor was a healthier alternative and paid substantially more per drink to purchase the product because of it. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder . The plaintiffs allege that the BodyArmor SuperDrink labeling is designed and intended to mislead consumers into thinking the products are healthy drinks. Body armor got me as well. Everytime I drink them my heart starts fluttering. My trainer, had me drinking these, daily! Youll enjoy the range of BodyArmor flavors, such as fruit punch, strawberry banana, and other natural flavors without the concern of artificial food coloring or unnatural ingredients. Im glad I dont drink these any more. GOSHEN, New York -- A woman from New York said a squid-like, gooey gunk she found floating in her favorite beverage made her violently ill, and she's on a quest to figure out what it is. Repole also founded Vitaminwater, Smartwater and Energy Brands, all of which are now owned by Coke. Terms and Conditions. I bought these for my daughter when she was avidly into sports thinking I was helping her Who knew?? Please add me to this suit. I read the bottle and told him this has too much sugar its not healthy , this is not a healthy sports drink. It begs the question, is this claim about money? The electrolyte requirements for kids are different than adults. I am realizing this is why. Filtered Water, Erythritol, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte), Vegetable Juice Concentrate (Color), Ascorbic Acid (Vitamin C), Magnesium Oxide (Electrolyte), Stevia rebaudiana Leaf Extract, Niacinamide (Vitamin B3), Calcium D-Pantothenate (Vitamin B5), Natural Watermelon Flavor with other Natural Flavors, alpha-Tocopheryl Acetate (Vitamin E), Zinc Oxide (Electrolyte), Guar Gum, Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin A Palmitate (Vitamin A), Cyanocobalamin (Vitamin B12). ", The Untold Truth Of Bodyarmor Sports Drink. I purchased this believing that it was good gor myself and my husband. Is Bodyarmor healthy? Add me to this lawsuit. settlement administrator or your attorney for any updates regarding This is so wrong ! These are safe during pregnancy then i kept dropping things and my legs were going weak ; all of are. 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