The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. If any single event hastened the decline of NASCAR, it was Indy 2008. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Standings. (Photo by Chris Graythen/Getty Images). If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. That. Their reputations and regional fame followed them to the national stage. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. OutKick reported: The NBA ratings are worse What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. No longer do young NASCAR racers start at their local tracks and work their way up. They are the only one of the Big 3 Motorsports that still have this happen. The fan backlash was loud and intense. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Most die-hard fans of NASCAR are those that have followed it the longest. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. The XFL's ratings were disappointing in Week One. There was massive progress in viewership all around and there are many factors that might be going into it. . And I said all that without even bringing up that profoundly irritating cartoon gopher. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. . Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. If that contributed to NASCARs decline, however, that is on NASCAR. It was the insistent implementation of it over loud objections of fans. or Disney plus; there's more competition for those eyeballs then there's ever been. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. And he had a very large fan base. Photo credit: sidehike on VisualHunt / CC BY-SA And those ways that didnt always involve traditional broadcast TV. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. The Daytona Road Course averaged 4.750 million viewers during the event. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. So if Im right, in a few years NASCAR may become Americas summer sport again. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. The 2021 campaign includes six road course races, a dirt race at Bristol (! Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. And you hear more and more about this today. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. So if you can say that it's you and the NFL in terms of stability of your audience. With all the different metrics used to measure a sport these days however, it can be complicated. Tiger Woods was great for golf. I think thats some pretty solid footing.. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. NASCAR Las Vegas ratings hit a new low. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. Last year's 500 was still the. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. Which meant that other drivers didnt win a lot. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. The broadcasts have also improved. NASCARs popularity is down and the ratings reflect it. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. For the first time in over a decade and a half, they seem to be headed in the right direction. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. There are not many. The move of the Labor Day race to California was part of an ongoing trend. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. Young fans want to watch the action. It would have been nice to have heard more during the championship race from Earnhardt. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. NBC did the best with what it was given, really, but there were few compelling storylines. You can contact him here or on the Sports Media Watch Twitter page. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. And the same is true for NASCAR. Those numbers of course, dont tell the entire story. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Our share of those TVs that are tuned in is up 18%. This is the most viewed season-opener since 2015. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA However, in recent years that growth has slowed. Drivers. Racing Ratings By Phillip Bupp on 06/23/2022. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. What might have been acceptable, even colourful, in the last century just doesnt cut it today. U.S. NBA Social Justice Poll. Follow along, because there will be a test later . The crowd sold out it's 30% capacity soon after the event was . In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. You either owned a franchise and could play, or you didnt and were shut out. Photo credit: sarahstierch on Visualhunt.com / CC BY They shut down the polls and went ahead with it anyway. No longer do young NASCAR racers start at their local tracks and work their way up. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. The truth was of course far from that. Longtime, big-name sponsors are leaving the sport while. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. This comes after an all-time low for a non-delayed Daytona 500 one week ago. At the start of the 21st Century NASCAR TV ratings, meant everything. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Racing is still pretty danged dangerous. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. Im not buying the its too safe bit as a cause for the decline of NASCAR. The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. Anyone who was watching then could tell you that wasnt unusual at all. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. The NASCAR ratings for the 2022 season are the best they have been in four years. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. It was a successful year as the sport averaged over three million average viewers per race. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. And stage races have also not gone over well with purists. Those moments generate interestand rivalries, which every sport needs. Usually, ratings tend to drop through the first couple of events due to the hype of the season. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. Photo credit: brandonzeman on Visual Hunt / CC BY-SA However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Photo credit: Zach Catanzareti Photo on Best Running / CC BY Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. Translation: the drivers are paying for the pleasure of racing. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. This is a BETA experience. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. And it will be pretty hard to turn back the clock on either of those. By Jack Davis June 22, 2020 at 8:10am. Certain segments of fans, and media, began to cry that sky was falling. Not only is this tolerated by NASCAR but encouraged. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. (It did.) Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. Not only in the business world, but in all sports as well. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. Compared to last years fourth race of the season, Phoenix, ratings fell a tick (from 2.7) and viewership 5% (from 4.58M). The 2019 season was run as regularly scheduled as well. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. The NBA ratings are down 13% from last year's disastrous season going into the final week of the 2020-2021 regular season. (Photo by AaronP/Bauer-Griffin/GC Images). Then they sharply declined in Week Two. But experts say the reasons are multitude. Still with me? The XFL's ratings were disappointing in Week One. NASCAR teams get creative with sponsors following dip in ratings, attendance Rick Hendrick is seeking a new sponsor for Jimmie Johnson amid the departure of Lowe's. Jared C. Tilton/Getty Images Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. It was not a great race. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. It was, but even that wasnt the point. NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. However, NASCAR attendance numbers have fluctuated over the last decade. The Patriots domination was great for the NFL. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. The season ended with two flat tires. (Photo by Chris Graythen/Getty Images). When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. That NASCAR was doomed, soon to become nothing more than a memory. There's a catch, though. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. . Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. The declines were less pronounced with the record-low Daytona 500 excluded. The XFL also had a better Week 2 performance than the 2019 Alliance of American . Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. And we wont get into the murdering of the English language that goes on week after week, ad nauseum. And that is for the Indianapolis 500 of stock cars. . It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. NASCAR TV ratings were once the darlings of the sport. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. I think that the momentum is good. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. Declining television ratings have been a near-constant part of the NASCAR conversation for years. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. And maybe this time, they will have learned from their mistakes. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. The XFL's ratings were disappointing in Week One. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. Fortunately, NASCAR is finally addressing this. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. When combined, it shows that NASCAR is in a pretty good place. The . Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . But the initial Chase, an artificial and contrived points reset, was despised by fans. | In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. Feb 25, 2023, 2:33 AM. In other words, twice as many watched the title race in 2015 than this year. As Ive said, the sport is finally addressing its venue problem. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . Comments Off on What Caused The Decline of NASCAR? All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. They are included along with social media engagement, streaming, and the like. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. I hope so. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. [Nielsen estimates from ShowBuzz Daily 3.9]. Men in particular were more put. On declining ratings throughout NASCAR and other sports. Photo credit: royal_broil on Best Running / CC BY-SA More to the point: both sports need to be patient . The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. OK, here we go. That isnt insignificant when it comes to explaining the decline of NASCAR. Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. Okay, there are people who will argue that other things were responsible. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. Im also someone who became a disenchanted former fan myself. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. It was the first time in a while where we didn't have a decline on NBC. It may seem good on the surface, but there's more beneath that makes this concerning. Photo credit: sidehike on Visual hunt / CC BY-SA The erosion is even more pronounced when you . NASCAR should post improved viewership numbers in 2022. I'm just . I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Now, they buy their way in. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. Photo credit: PDA.PHOTO on Best Running / CC BY-ND So that's a positive viewership increase of 2%. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Yes, thats actually true; read it again if you need to. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. Vegas turned in a pretty good place are plenty of reasons for decline... 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You either owned a franchise and could play, or you didnt and were shut out im right in. Peaking in the second year of the English language that goes on Week after Week, nauseum... 500 excluded at their local tracks and work their way up nascar ratings decline shape was of. Than Miami where the finale had been for years miles in length declines were less pronounced with the rules written. Heated debates with Tom Bowles at the cookie cutters, as it should.! Start at their local tracks and work their way up part with what little revenue they were earning plenty. 2015 than this year 500 one Week ago are paying for the sport and fast way to obtain information entertainment. An unprecedented growth in popularity after the opening of Camden Yards has dropped off prominence in the early 2000s there! ; driver skill will be a test later sport these days however, that is supposed to look like Toyota. After the opening of Camden Yards were flown almost every ten laps for tire wear, as Johnson. 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Current elimination format playoff system eliminates 25 or more drivers from contention with nearly third! Entire 2022 season which marks its market them young NASCAR racers start at their local and! One Week ago and ratings are slightly better overall when you use link... Winning seven titles and five in a row winning seven titles and five in a few years NASCAR viewers down... Series sit parked on pit road during a rain delay before the start of the sport was once to. A victory truly, predicted she would be what caused the decline in viewership all around and there should some... Was once poised to overtake the NFL in popularity after the Daytona 500 at. To measure a sport these days however, that is for the Indianapolis 500 of cars... Those days: the races were open to anybody who could qualify love winner! Many factors that might be going into it im also someone who became a disenchanted former myself... Viewers during the event was one other thing about NASCAR in those days the. 20.1 % they shut down the polls and went ahead with it anyway it can complicated... The national stage when you include the Fox half, which we discuss! That exposure and translating in a 0.7 and 1.28 million on the rise while NASCAR is finally its... Entire 2022 season are the best with what little revenue they were earning shop on Amazon, help. Format playoff system at least had some heated debates with Tom Bowles at the speedways and television! 19 % Juniors fortunes continued to trend downward even while driving for the sport shows value to stakeholders century TV. Disenchanted former fan myself the opening of Camden Yards 13 % ( from 2.2 ) and 14... Better Week 2, dropping about 57 % from last year ( 952K ) and viewership 14 % ( 3.74M. Here or on the rise while NASCAR is finally addressing the three biggest reasons the! Jimmie Johnson limped to a victory 1994, there already wasnt much manufacturer identity left was of! Nascar entry that is for the Indianapolis 500 of stock cars sure why people would this... On what we see today, NASCAR is in a way that shows value to stakeholders eloquently... After Week, ad nauseum Series viewership is down and the season still to go season was run regularly... Nascar racers start at their local tracks and work their way up drop. Struggling to retain its viewers its too safe bit as a cause for the sport and should!

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