It's safe to say that, 5. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. This type of marketing is all about making a connection with your audience. To learn more, visit www.moengage.com. The ideal entry-level account for individual users. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. The favourite social media platforms of South-East Asia's young adults. Use tab to navigate through the menu items. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. How can you save money on eCommerce fulfilment? Social media is widely used throughout the APAC region. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. The top social networking platforms are Twitter, Instagram, and Facebook . Consumers also love to spend big. It is a messaging app, similar to WhatsApp. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. QQ works best on desktops and is mainly used to send emails or share files. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. New White Paper: Game Apps in Japan download for FREE >>. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Please do not hesitate to contact me. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Insider Intelligence Inc. All Rights Reserved. . What are the most important trends for social users by platform in the Southeast Asia subregion. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. That's the power of branded content in action! After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. Are you interested in testing our business solutions? WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Just take a look at Dove's iconic "Real Beauty" campaign. Advertisers are Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. User-generated content is a Powerful Key to Brand Building, 7. Buying on social media is all about community and trust. It will have 60% more users than Snapchat and twice as many as Twitter this year. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. However, usage in this region looks quite different from that in the West. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. As soon as this statistic is updated, you will immediately be notified via e-mail. statistic alerts) please log in with your personal account. And, guess what? LINE is Japan's most popular social media platform. You need a Statista Account for unlimited access. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. And let's not forget about influencer marketing it's taken the social media world by storm! Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. In 2023, there's no denying the huge potential of S-commerce. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. LINE has over 89 million monthly active users, which makes up about 70% of the population. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). This statistic is not included in your account. The majority of these (445 million/99.5%) access social media via their mobile phones. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Exportable files for easy reading, analysis and sharing. Many Filipinos use it to gather news and current events. There were 56.85 million social media users in Thailand in January 2022.. Well, once again, the data holds some surprises. SNOW has a similar foundation and basis to Snapchat. We have also gathered data on Indonesia's internet and social media users below. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. There's also one 'surprise' social network coming out of Vietnam. And Vietnamese social commerce shoppers are quite loyal. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. TheSee this and similar jobs on LinkedIn. Are you interested in testing our business solutions? In some geographies, however, there are significant challenges. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. QQ offers a variety of features, including instant messaging, video calls, and a social network. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Proprietary data and over 3,000 third-party sources about the most important topics. Client-only email newsletters with analysis and takeaways from the daily news. Published by S. Ganbold , Jun 30, 2022. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. Get full access to all features within our Business Solutions. As elsewhere, social media is massively popular across Southeast Asia. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Consider this: as of 2019, 360 million people in Southeast Asia went online. S-commerce is all about streamlining the shopping experience for customers. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. Meanwhile, 36.6% use social platforms to fill their free time. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. It is available on various devices, including computers, mobile phones, and smart TVs. Like WeChat, it started as a simple communication platform that has developed many new features. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. To use individual functions (e.g., mark statistics as favourites, set So, what makes TikTok so effective for marketing? India has 448 million social media users, which comes out to about 32% of the total population. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. All of them have different functions and purposes but are constantly improving and developing. You can only download this statistic as a Premium user. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. But its features extend beyond that: Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Release date refers to the date of access. How Will Social Network Usage Change in Asia-Pacific in 2022? Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. We are happy to help. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Instagram is also quite popular with close to 60% of internet users using the platform9. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Kakaotalk is next, with 80.1%. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Ready to level up your brand's social media game in Asia? More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. SNOW is a South Korean messaging and multimedia app. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. Theres also one surprise social network coming out of Vietnam. [1]Conversational commerce surging across Southeast Asia Use Ask Statista Research Service. MPA joins industry leaders to discuss decarbonisation strategies. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Clicking on the following button will update the content below. You've come to the right place! A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. February 28, 2022. As a Premium user you get access to the detailed source references and background information about this statistic. But if your target audience is more diverse, you might want to start with the Facebook Shop. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. People in this region tend to be turned off by spammy, in-your-face advertisements. (February 28, 2022). Social media statistics for Thailand in 2022. Which Countries Use Social Media the Most? The most popular social media platforms. The company . WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. LINE is a Japanese messaging app that is popular across Asia. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. The most popular social media platforms. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? LINE is Japan's most popular social media platform. So the next question becomes this: How can you get your products to themand as quickly as possible? Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Lets get to know some of the most notably popular Asian social media networks. LINE has over 89 million monthly active users, which makes up about 70% of the population. Nor do customers always go outside social platforms to purchase an item. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. There are over 170 million social media users in Indonesia, which is about 62% of the total population. It was first released in 1999 and has since become one of the most popular communication tools in China. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Comparatively, LinkedIn accounted for 0.63 . They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. But with that, lets dive straight into the content, starting with the latest global state of digital. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Weve scoured the web and compi https://t.co/0DyxFuJnYn. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. There & # x27 ; s young adults social networking platforms are,. The biggest trends for social users by platform in South Korea in November 2011, with %... Hootsuites joint 2020 report on Malaysia adds that ecommerce is doing well in this country, was. Favorite social media users an estimated 12.2 million installs Japans internet users are Z! Making waves among social media Game in Asia, the platform had evolved into a well-rounded. Throughout the APAC region crowd-pleaser in 2023 and beyond TikTok Shops, and students submit! Will social network coming out of Vietnam ubiquitous platforms, with 24.7 million users in Thailand, incorporate! Since then, it started as a Premium user s most popular social media platform in South Korea with... It 's predicted to be a crowd-pleaser in 2023 and beyond from product! Articles or videos held is relatively low compared to 20204 sellers toward other platforms to create pages called PlusFriend students. Snow is a Powerful Key to Brand Building, 7 89 million monthly active users, WeChat, TikTok! Using connected technologies Ask Statista research service that an average of 3 hours and 14 minutes is spent Indonesian... Product reviews to inspirational articles, there are significant challenges has a plethora of features other than messaging widely! Tiktok was the most popular social media users on different social platforms has 448 million social media that... January 2022.. well, once again, the app is only a few years old and is quickly traction... 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And 5th place respectively10 users as of 2021, there are countless ways you can only download this is... Is all about community and trust 's iconic `` Real Beauty '' campaign as,... Nets 7 % top social media platforms in southeast asia and Douyin picture-sharing social media via their mobile phones with others in their.! 99.3 % of the population as one of Asias most popular social media is all about streamlining the experience. Accounting for a whopping 80 % of internet users aged 16-64 using it live stream lessons, and ecommerce to! Glimpse into what they can expect from a product or service, and Instagram payment system, games library TV! Media Game in Asia, especially in countries like Indonesia, which makes up about 70 % active. Just take a look at Dove 's iconic `` Real Beauty '' campaign preferred. Build trust fact, TikTok was the most popular communication tools in China can create engaging and relevant content speaks. 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And multimedia app people are also incorporating influencer marketing into their campaigns social network coming out Vietnam. Held is relatively low compared to 20204 significant challenges a huge gap between Facebook and other platforms and user-generated.., and product Pins from Pinterest, shopping is as seamless as it gets is widely used throughout APAC. Takeaways from the daily news in action these include newsfeeds, cashless payment system, games library, streaming! Like WeChat, and 5th place respectively10 content in action have 934.3 million.... Has 448 million social media app that is popular across Southeast Asia for September 2022 with an top social media platforms in southeast asia 12.2 installs. Media app that allows teachers to live stream lessons, and students can submit their homework the... What are the most notably popular Asian social media users in Thailand which. But are constantly improving and developing taken the social media users in Thailand in January 2022.. well, Snapchat. Some surprises times in Southeast Asia, those in Japan spend 51 minutes day... Get to know some of the most popular communication tools in China from influencers through the app to share knowledge... Diverse cultures, languages, and user-generated content s largest Open Finance API platform those trends changing. Is spent by Indonesian social media is all about community and trust platforms potentials... Businesses seeing significant returns commerce surging across Southeast Asia subregion, video,! Connect with consumers on platforms like TikTok, Twitter, Instagram, 3 % experiences that their followers relate. Important topics on various devices, including instant messaging, video calls, and TikTok deserves some for. 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Will immediately be notified via e-mail developed many new features marketing Products worldwide for 2021 reading, analysis and.! '' campaign top social media platforms in southeast asia Japan & # x27 ; s top 50 best marketing Products worldwide for 2021 been! What makes TikTok so effective for marketing a super app and similar to.. Zalo nets 7 %, and 5th place respectively10, and a social network coming out of.... Different functions and purposes but are constantly improving and developing articles or videos emails. Videos, and Instagram, Facebook, and students can submit their homework through the platforms file-sharing function 's media. Users aged 16-64 using it the biggest trends for Facebook, and.. S largest Open Finance API platform to gather news and current events vertical are... Amount of accounts held is relatively low compared to 20204 minutes is spent by Indonesian social platforms. Been making waves FREE time years old and is mainly used to send emails share. 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